
7 Items That Have The Greatest Impact On Response To Advertising (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
00:00
Is One Size Fits All Advertising?
The smart question here is not, what do i have to sell, but who do i want to act and really trying to figure out who the ad ought to be written to. You know, when you mention worry restaurant marketing systems, of course, sells to all restaurants, but a significant number of their clientsr are in the peza industry. And if he's smart, which he is, he doesn't take the same generic ad for all restaurant owners,. even if it has worked well in the generic media, and move it over into that targeted media without king adjustments in it to specifically match up with the readership of that media. The other thing that i see, which happens often
Transcript
Play full episode