7 Items That Have The Greatest Impact On Response To Advertising (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
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All Media Can Work
In many cases, it's worth doing a test of different kinds of media. Oftentimes we've beenpleasantly surprised and shocked that some things are working much better than we would have predicted. There is also the danger of ignoring a media because nobody else in your field uses it and you've not seen it used successfully.
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