3min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

7 Items That Have The Greatest Impact On Response To Advertising (1 of 2)

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

Target and Media

One of the items that was s on our list of seven, or is wen of seven, is is the selection of the target immedia. I think we crept into itsand and actually, i don't want to spend too much more time on it, al that, you know. But this is about who's listening to the programme, not what the programme is about. And a lot of people do not understand when they go to buy advertising media,. It really is not necessarily about the magazine or other publications, or television shows or radio shows, editorial content. The real focus is bout who reads it, or who watches it, orwho listens to it a.

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