Increasing Response to All Advertising

The seven things it weregoino be talking about to day aren't just with traditional direct mail or newspaper advertising, if you would. It applies to all types of advertising across the board: web marketing, a print, radio, tv, newspaper, anything. A lot of advertisers use targeted media without customising the advertising that they place in it. And so they really defeat its purpose by not targeting horse owners properly. They come to the table with the same profound bias that we fight with business owners.