Dan Kennedy's Magnetic Marketing Podcast
Russell Brunson
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Episodes
Mentioned books
Dec 2, 2022 • 43min
Key Components For Increasing Profits From Direct Mail
Many today may say direct mail marketing is a dead art - no longer useful to any kind of business owner. The ones who say that, however, are usually the ones who don't know how to strategically use direct mail to their advantage in the first place. Using years of hard-earned wisdom and experience, Dan shares the most important elements of direct mail that entrepreneurs need to focus on in order to deliver a compelling, personalized marketing message readers won't be able to ignore. MagneticMarketing.com NoBSLetter.com
Nov 25, 2022 • 49min
Social Media Direct Response Marketing With Kim Walsh Phillips
Social media queen Kim Walsh Phillips joins Dan to discuss an essential yet often frustrating and confusing tool for entrepreneurs: Facebook. Much of this frustration comes from simply not knowing how to use it effectively. Kim admits that it wasn't until she began applying Dan's principles of direct marketing to social media that she began to see the monumental success she was desperately looking for. Dan and Kim share some of their own experiences using Facebook as a means of marketing and data extraction, as well as go over key do's and don'ts for leveraging the platform to produce the most optimal results. MagneticMarketing.com NoBSLetter.com
Nov 18, 2022 • 34min
Trust Based Marketing
How do you gain the trust of your golden prospects? Expert marketer, financial advisor and author Matt Zagula says it's all in how you differentiate yourself from your competition. Dan and Matt discuss Matt's process for seeking out, appealing to and acquiring middle market customers as well as the more affluent clients he knows he can serve at the highest level. In the end, your proficiency as a marketer isn't based on innate talent - it's all about whether or not you're willing to put in the work. MagneticMarketing.com NoBSLetter.com
Nov 11, 2022 • 23min
5 Ways Adversity Leads To Opportunity
All entrepreneurs experience adversity, but only the successful ones are leveraging adversity to their advantage. They are the wise and determined ones that understand how adversity is almost always opportunity in disguise. In this special speech from the stage, Dan discusses five key ways supposed failures or setbacks can be used to propel entrepreneurs into their next triumph faster than ever imagined. Though seemingly counterintuitive, adversity is not something to be feared, but welcomed. MagneticMarketing.com NoBSLetter.com
Nov 4, 2022 • 48min
How To Find Millions of Dollars in Even The Smallest Niches
Don't think your niche is large enough to make a fortune? Incredibly successful entrepreneur Marty Fort is here to share his wisdom and, hopefully, change your mind. Dan and Marty discuss Marty's businesses (brick & mortar and info business) and the experiences that taught him which tactics to use in order to extract the most money out of the smallest of markets. If you don't know your customers well enough, Marty insists you'll never be able to create marketing that actually speaks to them. MagneticMarketing.com NoBSLetter.com
Oct 28, 2022 • 51min
Traits of Legendary Leaders With Tony Rubleski
Your market / niche is hungry for leadership. Do you have what it takes to be a trailblazer? Bestselling author, speaker and business coach Tony Rubleski is no stranger to this subject. Using his own experience as well as wisdom shared with him in interviews with the top trailblazers in today's entrepreneurial world, Tony shares with Dan the key traits of businesses and business owners that enable them to rise to the forefront and take the lead in whatever market they're in. MagneticMarketing.com NoBSLetter.com
Oct 21, 2022 • 44min
Mastering Authority Marketing With Adam Witty
The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can? A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing and how he and others successful in business have leveraged these pillars to pull themselves out of obscurity and place their businesses at the top of their field. MagneticMarketing.com NoBSLetter.com
Oct 14, 2022 • 43min
Copywriting Experts Panel
Copywriting experts Dan Kennedy, Clayton Makepeace, Bond Halbert, and Doberman Dan discuss the significance of research and targeting in copywriting. They highlight the power of persuasive copy and the importance of thorough research to avoid producing empty and boring copy. The panel also explores the impact of sequencing and structuring email copy and the role of curiosity in subject lines. They emphasize the transformative power of persuasive copy in driving action and transforming lives.
Oct 7, 2022 • 57min
Pricing Strategies For Any Business
Many businesses foolishly believe the term "pricing strategy" to simply mean ensuring your prices are lower than any of your competitors'. This "race to the bottom" is actually the quickest way to not only destroy your profit margins but the longevity of your business as well. How then can this tempting trap be avoided? Dan Kennedy invites not one but three stellar entrepreneurial pricing experts from various business backgrounds to discuss their experiences and share their wisdom on how to create so much value your customers will pay any price to get what you're offering. MagneticMarketing.com NoBSLetter.com
4 snips
Sep 30, 2022 • 39min
How To Fascinate Your Prospects With Sally Hogshead
The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing? Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business. MagneticMarketing.com NoBSLetter.com
