Customer referrals can become one of your best sources for lead generation, but as powerful a resource as it is, many business owners unwisely shy away from seeking them out. Why?

In part one of this two-part episode, Dan Kennedy and Bill Glazer first discuss the top reasons the immense potential of referrals often remains untapped, before revealing the first three of 10 key strategies for increasing the natural flow of referrals your way. Be sure to check out part two next week for the remaining seven on Dan's list!

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