19 Secrets of Exceptional Results Selling (4 of 4)
Oct 6, 2023
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Learn the biggest 'don'ts' of selling and how to ethically manipulate objections. Discover the formula for a million dollar sales presentation. Explore strategies for handling objections, building value, and effective selling. Uncover the secrets of exceptional results selling, personal influence, and awareness for achieving exceptional results.
Being passionate and fully believing in the product or service you are selling is crucial for success.
Avoid prejudging prospects based on their appearance or initial impression, and focus on delivering a strong presentation.
Deep dives
Importance of Passion and Belief in Selling
One of the key points from the podcast is the importance of being passionate and fully believing in the product or service you are selling. It is crucial to be 110% sold on the value and truth of your promises, as well as the superiority of your product. If you are not convinced, it is recommended to find a different line of work where you can passionately believe in what you represent.
Avoid Prejudging and Judging Prospects
Another key point is to avoid prejudging prospects based on their appearance, behavior, or manner of speaking. It is important to give every prospect your best presentation, regardless of their initial impression. The podcast mentions examples of successful sales made to prospects who initially seemed uninterested or even disrespectful. By focusing on delivering a strong presentation, you can overcome these initial judgments and increase your chances of making a sale.
Addressing Price Resistance and Overcoming Objections
The podcast discusses the importance of addressing price resistance and overcoming objections effectively. It is highlighted that price resistance can often be a mask for other underlying concerns, such as affordability or doubts about the value of the product. By qualifying prospects effectively and providing convincing value builds in your presentation, you can address price objections more effectively. The podcast also emphasizes the need to handle objections by draining them and responding to each concern before proceeding with the sale.
Building Value and Avoiding Price Wars
The podcast stresses the importance of building value in your offer to combat price wars and stand out from the competition. One approach mentioned is setting up scenarios where the perceived value of your product or service far exceeds the cost, making it an irresistible bargain. This can be achieved through apples-to-oranges comparisons, added value bonuses, and emphasizing unique benefits that differentiate your offer from competitors. Building value in this way helps overcome price resistance and positions your offer as superior.
In the exciting conclusion to this one-of-a-kind four-part episode, Dan Kennedy explains the biggest "don'ts" of selling as well as how to ethically manipulate and remove a prospect's objections before they even arise.
In addition Dan outlines step by step his formula for practicing and delivering his very own "million dollar sales presentation". Be sure to listen to each episode in order for maximum return on your listening investment!