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6min chapter
19 Secrets of Exceptional Results Selling (4 of 4)
Dan Kennedy's Magnetic Marketing Podcast
Handling Objections and Building Value
This chapter emphasizes the importance of handling objections in sales and provides strategies for building up the perceived value of a product to prevent price resistance. It also discusses the pitfalls of using lowest price as a selling point and offers examples of innovative business models that create competitive advantages.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode