Dan Kennedy's Magnetic Marketing Podcast Maintaining Customer Relationships For Lifelong Retention
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Sep 1, 2023 Learn how to foster stronger, more lasting relationships with customers and the importance of customer retention strategies. Explore the power of perception in customer behavior and the significance of creating a community with your customers. Discover the value of association in marketing and the impact of referral letters in client engagement. Find out why promoting positive internet marketing practices is crucial for success.
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Retention Over Acquisition
- Customer acquisition is expensive; retention is lucrative.
- There aren't infinite customers, so cherish each relationship.
Prioritize Onboarding
- Focus on how you onboard new customers/members.
- Make them feel welcomed and valued from the start.
Automotive Trading Institute Success
- Robert Skrob helped Automotive Trading Institute increase customer retention.
- By improving onboarding, they added $1.4 million in revenue.