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24min chapter
Maintaining Customer Relationships For Lifelong Retention
Dan Kennedy's Magnetic Marketing Podcast
The Power of Association in Marketing
This chapter discusses the importance of aligning your product with something bigger and being an advocate for your customers. It explores how Apple used famous figures to associate their product with creativity and progress, and emphasizes the need to counter misconceptions by telling the target audience's story.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode