Maintaining Customer Relationships For Lifelong Retention
Dan Kennedy's Magnetic Marketing Podcast
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Customer Retention Strategies
This chapter focuses on the importance of customer retention and strategies to improve it in the information marketing and membership world. The speakers discuss the impact of retention on business stability and profitability, highlighting the value of building relationships with existing customers. They share real-life examples and emphasize the need for small changes to make a big difference in retention rates.
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