Introduction

Are you waiting until your customers hit "unsubscribe" to try and salvage the relationship? Robert Skrob, marketing expert and former business partner of Dan Kennedy, says that employing this tactic is like deciding to work on your marriage just as your spouse is about to ask for a divorce. There's plenty you can (and should) be doing to preserve the relationship from the start.

Ken McCarthy, one of the earliest pioneers of internet marketing, interviews Robert to get his masterful advice on how to foster stronger, more lasting relationships with your customers, members and/or clients.

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