As an info marketer, why waste a bunch of time and money putting together an in-person conference or convention for your business? Can't your members learn all they need from you with a webinar or online course? Dan Kennedy says that, although online media certainly has a place in your business, you absolutely cannot replicate online the transformative experience customers can have in person.
Robert Skrob interviews Dan to learn all about the various kinds of in-person events he uses and how they can be formulated to acquire, convert and retain customers.
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Dan Kennedy's Magnetic Marketing Podcast