Dan Kennedy's Magnetic Marketing Podcast

Maximizing Referrals & Long-Term Customer Retention

Oct 27, 2023
Shaun Buck, coauthor of 'No B.S. Guide to Maximum Referrals and Customer Retention,' shares a three-step formula for customer retention. He emphasizes the importance of reducing churn rates, focusing on renewals, referrals, and affiliate marketing. The discussion also covers building relationships through shared interests, effective onboarding strategies, and forming strategic partnerships for referrals.
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