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Dan Kennedy's Magnetic Marketing Podcast
Maximizing Referrals & Long-Term Customer Retention
Oct 27, 2023
Shaun Buck, coauthor of 'No B.S. Guide to Maximum Referrals and Customer Retention,' shares a three-step formula for customer retention. He emphasizes the importance of reducing churn rates, focusing on renewals, referrals, and affiliate marketing. The discussion also covers building relationships through shared interests, effective onboarding strategies, and forming strategic partnerships for referrals.
54:41
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Quick takeaways
- Focus on customer retention is vital for long-term success in business.
- Implementing a referral system and strategic partnerships can lead to rapid growth.
Deep dives
The Importance of Customer Retention in Business
Keeping customers for life is crucial in business. Sean Buck shares a three-step formula to retain customers, emphasizing the value of long-term customer relationships. By focusing on retention and referrals, businesses can experience rapid growth and stability.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode