Shaun Buck

Shaun Buck, an entrepreneur and co-author of the No B.S. Guide to Maximum Referrals and Customer Retention, joins Dan Kennedy to tackle the common struggle entrepreneurs face: focusing too much on acquiring new customers while neglecting existing ones. They discuss the power of newsletters in retaining customers and how small investments in current clients yield high returns. With examples from Disney and Apple, they highlight the importance of creating memorable customer experiences that drive loyalty and referrals. Automated outreach is criticized for damaging personal connections, while personalized touches and printed newsletters are lauded as effective strategies.

Shaun Buck, coauthor of 'No B.S. Guide to Maximum Referrals and Customer Retention,' shares a three-step formula for customer retention. He emphasizes the importance of reducing churn rates, focusing on renewals, referrals, and affiliate marketing. The discussion also covers building relationships through shared interests, effective onboarding strategies, and forming strategic partnerships for referrals.

Shaun Buck, CEO of The Newsletter Pro, shares strategies for client retention including hiring experts and navigating revenue challenges during uncertain times. The podcast delves into adapting marketing strategies, data-driven decision-making, and learning from industry experts for business success.