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Maximizing Referrals & Long-Term Customer Retention

Dan Kennedy's Magnetic Marketing Podcast

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Enhancing Customer Retention through Personalized Onboarding Processes

This chapter explores the key role of personalized onboarding in member retention within smaller organizations, drawing on insights from the Specialized Information Publishers Association. The discussion emphasizes the effectiveness of welcome packages, onboarding calls, and tailored content to foster lasting customer relationships.

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