Maximizing Referrals & Long-Term Customer Retention
Dan Kennedy's Magnetic Marketing Podcast
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Building Strong Customer Relationships through Genuine Care and Referral Strategies
The chapter emphasizes the importance of building strong relationships with customers by showing genuine care and concern for their well-being and success. It discusses the value of physical items like newsletters and gifts, along with the significance of focusing on engaged customers. Referral strategies are also highlighted, showcasing successful examples and the necessity of structured approaches to maximize referrals and customer retention.
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