Introduction

Too many information marketers focus too heavily on how quickly they can find new customers, while focusing too little on how to keep those customers from canceling/unsubscribing months or even just weeks later.

Shaun Buck, coauthor of Dan Kennedy's No B.S. Guide to Maximum Referrals and Customer Retention, knows just how deadly an unchecked turnover rate can be, and he's eager to share not only his three-step formula for customer retention, but his own strategies for getting customers to refer their friends and colleagues to you as well.

MagneticMarketing.com NoBSLetter.com