Dan Kennedy's Magnetic Marketing Podcast cover image

Dan Kennedy's Magnetic Marketing Podcast

19 Secrets of Exceptional Results Selling (2 of 4)

Sep 22, 2023
In this podcast, Dan Kennedy discusses selling in tough times, dealing with rejection, and handling cynical prospects. He emphasizes the importance of maintaining a positive attitude and using emotions in selling. The podcast also covers the significance of direct response advertising, positioning to attract qualified prospects, and strategies for reaching decision makers.
44:53

Podcast summary created with Snipd AI

Quick takeaways

  • Successful salespeople focus on their own story, selling skills, and confidence, ignoring external factors like tough times or economic recessions.
  • Instead of taking rejection personally, successful salespeople detach themselves emotionally and focus on the merits and quality of their ideas and products.

Deep dives

The Importance of Getting Positive Results in Sales

Achieving success in sales, especially during tough times, requires the ability to generate positive results regardless of the circumstances. Salespeople often rely on circumstantial excuses for poor performance, but this mindset prevents them from experiencing true success. Exceptional achievers ignore external factors like economic recessions or distractions and instead focus on their own story, selling skills, and confidence. By maintaining consistent confidence in themselves and their abilities, successful salespeople can triumph over any selling environment, even in negative conditions.

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