Dan Kennedy's Magnetic Marketing Podcast 19 Secrets of Exceptional Results Selling (2 of 4)
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Sep 22, 2023 In this podcast, Dan Kennedy discusses selling in tough times, dealing with rejection, and handling cynical prospects. He emphasizes the importance of maintaining a positive attitude and using emotions in selling. The podcast also covers the significance of direct response advertising, positioning to attract qualified prospects, and strategies for reaching decision makers.
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Selling in Tough Times
- Focus on positive results, even in tough times.
- Ignore negativity and have confidence in your skills.
Rejection vs. Refusal
- Rejection in sales is often about the offer, not you.
- Separate your ego from the outcome to handle "no's" effectively.
Selling to Cynics
- Assume prospects are cynical and distrustful.
- Counter this with strong proof and evidence to build trust.