
19 Secrets of Exceptional Results Selling (2 of 4)
Dan Kennedy's Magnetic Marketing Podcast
00:00
The Power of Emotions in Selling
This chapter examines the impact of love, pride, fear, guilt, and greed on purchasing decisions, providing examples of how these emotions can be used in sales pitches and sharing stories of successful salespersons who effectively utilized the E factors.
Transcript
Play full episode