19 Secrets of Exceptional Results Selling (2 of 4)
Dan Kennedy's Magnetic Marketing Podcast
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Positioning and Attracting Qualified Prospects
This chapter discusses the importance of positioning oneself in a way that allows qualified prospects to find and seek out assistance. It highlights the difference in sales resistance when prospects discover the expert themselves versus when the expert approaches them. It provides examples of positioning strategies such as hosting a call-in show on talk radio, writing articles in magazines, and offering books or seminars.
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