The Importance of Direct Response Advertising

In part two of this extra special four-part episode, Dan Kennedy discusses how to deal with some of the more difficult realities one must face in selling, such as selling in tough times, dealing with rejection and handling the tendency for prospects to be cynical and untrusting.

Though this interview was conducted years ago, Dan's principles are just as applicable today as when he first taught them. Grab some note taking materials, and don't forget to check out part three and four in the coming weeks!

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