How To Capitalize On The Subscription Business Model
Oct 13, 2023
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Explore the rise and impact of subscriptions in the information marketing industry. Learn about the challenges and strategies of content marketing and the importance of providing valuable content and building a community. Discover the factors that impact the value of subscription companies and the power of data and analytics in a subscription business.
The popularity of subscription-based businesses stems from consumers' preference for paying for recurring services and the increased accessibility and cost-effectiveness of subscription models.
To maximize the success of a subscription business, it is crucial to strategically differentiate and add value to content offerings, engage customers, and address credit card failures through proactive management to maintain customer retention and improve overall business performance.
Deep dives
The Power of the Subscription Business Model
The podcast highlights the growing trend of businesses, both large and small, embracing the subscription business model. It emphasizes the benefits of recurring revenue and the impact it can have on a business's value. The episode discusses how consumers lean towards subscription-based products and the shift in consumer mindset towards paying for recurring services. The host and guest explore the factors contributing to the popularity of subscriptions, including the rise of mobile apps and the increased accessibility and cost-effectiveness of subscription models. They also mention the importance of execution, delivering a great product, and strategically addressing customer retention and churn rate in order to maximize success.
The Challenges of Content Marketing in the Subscription Economy
The episode delves into the challenges faced by publishers and subscription businesses in the era of content marketing. The guest emphasizes the need to strategically differentiate and add value to one's content offerings in a saturated market. She suggests segmenting content, offering a mix of open and premium content, and exploring partnerships and native advertising opportunities. The guest highlights the importance of engaging customers, fostering a sense of community, and leveraging a variety of communication channels, such as email and phone calls, to encourage customer retention. The episode also discusses the impact of the subscription economy on content marketing and the increasing competition for search results and audience attention.
Best Practices for Managing Credit Card Failures and Churn
The podcast shares best practices for subscription businesses to handle credit card failures and minimize churn rates. The guest recommends enrolling in an account updater service provided by credit card companies to receive updated credit card information and prevent involuntary churn. She also suggests implementing proactive customer messaging, including email notifications and reminders for customers to update their credit card information. The guest highlights the significance of having a well-executed onboarding sequence and emphasizes the importance of addressing credit card-related challenges, such as those caused by the introduction of new chip cards. The episode emphasizes the need for proactive management of credit card failures to maintain customer retention and improve overall business performance.
Factors Impacting Subscription Company Valuations
The podcast explores the factors that significantly impact the value of subscription companies during acquisitions. It stresses the importance of solid and steady revenue growth, as well as profitability in different sectors. The podcast emphasizes the value of recurring revenue and its positive impact on company valuation. Additionally, revenue diversification through various channels such as events and advertising is considered favorably. The episode highlights the significance of metrics like churn rate, lifetime value, and average term length for evaluating a business's core health. The guest also recommends tracking the cost of acquiring customers as well as having a comprehensive financial model to facilitate effective planning and budgeting for future growth.
Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage?
Past president of the Information Marketing Association Robert Skrob interviews CEO and publisher of Subscription Insider, Kathleen Greenler Sexton, to better understand why subscription based businesses have become so well received by consumers, as well as to learn tips and strategies for growing your customer base quickly without tons of churn later.