8min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

How To Capitalize On The Subscription Business Model

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

The Strategy of Content Marketing for Subscription Businesses

This chapter explores the challenges and strategies of content marketing for subscription businesses, including segmenting content, partnering with other brands, and utilizing native advertising. It also discusses the decision-making process for determining which content should be free and which should be behind a paywall, as well as the importance of long-form content and SEO optimization.

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