19 Secrets of Exceptional Results Selling (1 of 4)
Sep 15, 2023
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Discover the secrets of exceptional sales presentations and how they can transform your approach to selling. Learn about the challenges faced by salespeople when cold prospecting and explore the idea of hiring the right person for sales. Understand the importance of knowing your customers and focusing on your best ones. Find out how to be seen as a welcome guest instead of an annoying pest when cold prospecting. Explore the significance of focus and concentration in sales and the importance of addressing objections with humor.
Optimism in sales can be achieved by creating a pleasant and successful selling experience for both the salesperson and the client.
Shifting from cold prospecting to lead generation advertising can significantly increase sales.
Deep dives
Introduction to Magnetic Marketing Podcast
This episode introduces the Magnetic Marketing Podcast and highlights the importance of the upcoming training taught by Dan Kennedy. The training, called the 19 Secrets of Exceptional Results Selling, has been transforming businesses for almost three decades. The host emphasizes the significance of listening to the four-part series and encourages listeners to explore the valuable resources available on Dan Kennedy's website.
The Importance of Optimism in Sales
The podcast discusses the role of optimism in the sales profession. It highlights Martin Seligman's book 'Learned Optimism,' which suggests that hiring optimists in sales roles can help combat turnover problems. However, the host suggests a different approach, advocating for a shift in the marketing and sales process to create a more pleasant and successful selling experience for both the salesperson and the client.
Replacing Cold Prospecting with Lead Generation
The episode emphasizes the drawbacks of cold prospecting and its negative impact on the sales process. It presents an alternative strategy called lead generation, which involves targeting prospects who have expressed interest in a specific solution. The host provides a real-life example of a company that experienced a significant increase in sales by shifting from cold calling to lead generation advertising.
The Importance of Focus and Concentration in Selling
The podcast highlights the importance of focus and concentration for exceptional performance in selling. The host emphasizes the need to control one's own mind and eliminate distractions in order to achieve peak selling performance. The episode provides strategies for clearing the mind, including visualization exercises and physical preparations, to optimize concentration during sales presentations.
In 1994 Dan Kennedy published a gold mine of an interview in which he outlined his top secrets for delivering "million dollar" sales presentations to prime prospects.
In a Magnetic Marketing Podcast first, Dan's timeless interview will be released over a month's time in four parts! Whether you sell from stage or one-on-one, these secrets have the power to transform the way you approach selling forever.