Dan Kennedy's Magnetic Marketing Podcast 19 Secrets of Exceptional Results Selling (1 of 4)
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Sep 15, 2023 Discover the secrets of exceptional sales presentations and how they can transform your approach to selling. Learn about the challenges faced by salespeople when cold prospecting and explore the idea of hiring the right person for sales. Understand the importance of knowing your customers and focusing on your best ones. Find out how to be seen as a welcome guest instead of an annoying pest when cold prospecting. Explore the significance of focus and concentration in sales and the importance of addressing objections with humor.
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Eliminate Cold Prospecting
- Stop hiring anyone who breathes and suffering high turnover.
- Instead, change the sales process to eliminate cold prospecting.
Lead Generation Ads
- An industrial product company transformed its sales by switching to lead generation ads.
- This increased sales by 30% and improved salesperson morale by targeting pre-qualified leads.
Targeted Advertising
- Attract qualified leads by specifying who should and shouldn't respond in your ads.
- Offer valuable, free information, like a special report, tailored to their specific needs.