Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
4 snips
Nov 8, 2023 • 42min
S6 E1: The 8 Key Elements to Building a Winning DTC Team (Live from Marketingland)
Mr. Sharma, an expert in building a winning DTC team, shares his secrets in a live episode. They discuss Amazon Prime Day and speculate on brands creating their own shopping days. They also explore the struggles of Amazon aggregators and give tips for effective landing pages. And they touch on the importance of fast delivery and navigating Walmart as a premium brand.
12 snips
Oct 25, 2023 • 56min
S5 E12: Smash Black Friday & Cyber Monday with These Quick and Dirty Tips
Discover strategies for maximizing Black Friday and Cyber Monday sales, including email marketing, postcards, and bundling. Learn about the impact of TikTok on e-commerce and the importance of engaging existing customers, activating influencers, and leveraging social media platforms. Explore tips for personalized Black Friday marketing and winning back churned customers. Gain insights into optimal email frequency and utilizing affiliates for Black Friday. This season finale is jam-packed with valuable information!
83 snips
Oct 18, 2023 • 45min
S5 E11: Everything You Need to Know About Launching Your E-Commerce Business
Learn the essential elements needed to launch an e-commerce brand, including product messaging, tech stack, and components of a successful brand launch. Find out about post-purchase order tracking options and strategies for testing product market fit. Discover the importance of negotiating payment terms and enhancing the customer experience. Explore funding purchase orders and opportunities for wholesale and direct-to-consumer sales.
17 snips
Oct 11, 2023 • 48min
S5 E10: News Break: How to Maximize Your Credit Card Rewards/Klaviyo IPOs
This podcast episode dives into the world of credit card rewards in e-commerce and offers strategies for maximizing savings. They also analyze the Klaviyo IPO and its valuation, revenue, and growth. Discussion includes cash back vs. points, Klaviyo's marketing expenses, and their unique segmentation in the e-commerce industry.
49 snips
Oct 4, 2023 • 47min
S5 E9: Listener Mailbag: High Ticket Items, Landing Page Metrics, & More
The podcast discusses topics such as managing paid media for high ticket items, scaling a brand into the millions, improving landing page metrics, and understanding cannibalization. They also talk about hiring new employees, the benefits of a banking line of credit, and the importance of CPA and ROAS. Additionally, they cover targeting the wrong audience, handling customer feedback and returns.
Sep 27, 2023 • 54min
S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari)
Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) discuss the ins and outs of TV advertising, including targeting strategies, creative approach, debunking myths about TV ad costs, the impact of celebrity content, rise of DTC brand integrations, and effective TV advertising strategies.
23 snips
Sep 20, 2023 • 58min
S5 E7: Newsbreak: How to Get Blacklisted From Amazon, Death to Clean Eating, and the Bedding Business Beating Amazon
Amazon's blacklisting of Bloom Nutrition turns out to be not as bad as expected. Utopia Bedding, a Pakistani-owned brand, becomes a top seller on Amazon, leading to existential crisis for the hosts. The purchase of Hostess by Smuckers may mean the end of healthy snacks. The podcast also touches on TV advertising, jealousy in success, and the dynamics of fundraising and retail in the business world.
85 snips
Sep 13, 2023 • 53min
S5 E6: Paid Social Strategies That Will Make or Break Your Business
Learn about the key rules for running native ads and the individualized nature of paid social media strategies. Understand the importance of setting up a funnel to track metrics for successful Facebook ads. Discover effective strategies for comment moderation on Facebook ads and gaining social proof. Explore the significance of outsourcing creative work and building a brand through effective marketing strategies.
100 snips
Sep 6, 2023 • 50min
S5 E5: 5 Secrets to Building a High-Converting Landing Page
Explore the hidden world of infomercials and their potential for brand validation. Get tips for creating a high-converting landing page, including buy now, pay later options. Discover the valuable lessons from working with affiliates and determining their cut. Learn about the strategies of affiliate marketing, utilizing influencer partnerships, and leveraging affiliates as investors for growth. Uncover the untapped potential of infomercials in direct-to-consumer brands. Find out the benefits of hiring former sports legends for endorsements. Understand the importance of landing pages and optimizing them for customer engagement and conversion.
45 snips
Aug 30, 2023 • 42min
S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions
The podcast covers topics such as the effectiveness of Pinterest ads, the changing D2C landscape, the impact of AI in advertising, metrics tracked for brands, boost in conversion rates from TV ads, and managing headcount and post-purchase upsells in e-commerce businesses.
