Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
31 snips
Mar 20, 2024 • 47min
S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page
CEO insights on learning from failure, managing 3PL issues, and building effective landing pages. Tips on Facebook ad management, importance of cash flow, and selecting suppliers wisely. Sponsored message on Postscript Cashback for boosting margins. Lessons on avoiding 'sexy' business ideas and embracing failure for growth.
12 snips
Mar 13, 2024 • 58min
S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller
Learn how Postscript Co-Founder Alex Beller reveals SMS marketing secrets, discusses challenges in pricing and segmentation, predicts the future of SMS marketing, and explores the impact of investors on startups.
26 snips
Mar 6, 2024 • 53min
S7 E10: This Simple Hack Produces a 78% Better ROAS
Discover the power of Facebook catalog ads for DTC brands and learn why Klaviyo's dominance may be waning. Uncover the top subscription barriers, the Thrasio bankruptcy, and the PostScript CashBack alternative. Dive into email marketing challenges, negotiating with content platforms, and strategies for business optimization.
86 snips
Feb 28, 2024 • 55min
S7 E9: Crush Your CRO with These 20 Elite Tips
Learn how to crush your CRO with 20 elite tips, discover the ups and downs of celebrity brands, optimize user experience and conversion rates, increase conversions with effective strategies, enhance product imagery, boost credibility with badges, and optimize product options for e-commerce success.
5 snips
Feb 21, 2024 • 48min
S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit
Discussing Shopify's latest price increases and the implications for retailers. Exploring Faire as a wholesale channel and its impact on pricing competition. Providing expert tips on website optimization for increased conversion rates.
11 snips
Feb 14, 2024 • 35min
S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC
In this episode, America's favorite EBITDADDY and Nik discuss changes to Facebook creative targeting, affiliate marketing, and the potential obsolescence of Shopify due to TikTok shop. They also explore Nutribolt's deal with Bloom Nutrition and highlight fundraising and acquisition news in the DTC industry.
15 snips
Feb 7, 2024 • 43min
S7 E6: The Inside Scoop on DTC Growth Plans in 2024
Learn about the power of TV advertising for brands like Proactiv and MyPillow, the challenges of measuring TV ad success, harnessing UGC to cut ad costs, and the future of customer service with AI. Plus, discover Google's efforts to combat email spam, Apple's ad platform updates, and the potential of QR codes in retail.
Jan 31, 2024 • 36min
S7 E5: The 2024 Presidential Campaign Site Showdown
This podcast episode breaks down the DTC Industry Report, analyzing advertising trends for 2024. They also compare the websites of Trump and Biden campaigns. Other topics include the impact of TikTok on the election, metrics for marketing success, deciding where to spend ad dollars, and the effectiveness of TV advertising.
17 snips
Jan 24, 2024 • 45min
S7 E4: News Break: Rare Beauty’s Bloated Business Move, Dagne Dover’s Questionable Valuation and One-Click Unsubscribe
The podcast discusses the valuations of fashion brands like Dagne Dover and True Classic, Rare Beauty's new product line and relaxation videos, the potential demise of clothing rental companies, the latest email changes with Gmail and Yahoo, and the impact of rising Facebook Ad prices.
25 snips
Jan 17, 2024 • 59min
S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz
Former VP of Growth at BarkBox, Rob Schutz, discusses the challenges and successes of building the BarkBox brand, including early organic growth and leveraging social media. He also talks about the evolution of his new healthcare tech company, Ro, and his current endeavors in growth marketing consulting and domain acquisition.
