Nik and Moiz come to you live from The Whalies.This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award.But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Intro01:19 And That’s How You Get $2b In Debt06:00 Run The Promotion10:27 A Call For DTC Founders To Face Facts11:23 Switch Off Emotions15:21 What Got Fucked Up23:01 Brands Versus Products31:10 Are You Even A Real Business If You’ve Never Been Sued?33:19 Finding The Sweet Spot48:51 The Question Of Non-Traditional

How did an eCommerce website design business go from bootstrapped to success story?Nik and Moiz are fans of Envato - find out why.In this week’s episode Nik and Moiz talk wrestling with one of their heroes, a loophole that could matchfund your startup up to $250k, and where exactly all your credit card fees go to.Join them as they prepare for The Whalies in Austin and get into Nik’s new recruitment strategy.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali

When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss.Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:01:03 - Intro05:37 - Nik's experience with direct mail08:07 - PostPilot performance analysis02:36 - Costco and Kimberly-Clark just in time operations05:32 - Native's just time inventory07:50 - Costco10:38 - Reselling on Amazon14:22 - BulbHead26:05 - Flextape26:54 - ChatGPT28:57 - Outro

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop.Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedFollow Ty:LinkedIn: linkedin.com/in/ty-haney-a4b1561aCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Introduction04:07 Normalizing Hard Things05:14 High Stakes06:13 The Shift To Female Fitness09:02 Building The Uniform13:11 Finding Joy In A Scrappy Startup16:10 Baked In Excellence19:54 Zigging When Others Zag20:42 Budget Real Talk23:17 Incentivizing Mobile Customers28:11 The Online Sales Breakdown33:22 Sticky Customers, Shifting Perspectives35:27 The Paid Channel Flywheel40:06 Three Strategies For Growth45:53 Kudos From Moiz46:28 How Quick Is Too Quick?50:20 Slow And Steady As A Strategy53:02 Shopping The AI Way01:03:44 Building Superfans Through Apps01:09:07 Helping CBD Not To Suck01:14:00 Creating A Mobile Model For Ads

Want to launch but unclear on your product choice? Nik and Moiz have some sound advice.The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:

How much did Mr Wonderful really make from SFX? Moiz has some thoughts, plus a deep dive into how social media platforms are performing.Join Nik and Moiz for unfiltered conversation, hot takes and expert analysis of all the big eCommerce news stories, plus reactions to Twitter comments, and the tensions around Elon Musk’s Town Square vision.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali

Why every DTC brand across the globe will use open AI, plus what Theramos taught us about diligence (and how not to do it).Join Nik and Moiz as they get into what to look for in an investor pitch deck, why you should never ignore the obvious, and the surprising benefits of open AI.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali

Black Friday has been and gone leaving a trail of bankruptcies in its wake. Find out who and how in this no-holds barred DTC conversation.Nik and Moiz get into the Affiliate World Conference in Thailand, which brands are taking that last knockout punch, and why you should think gift cards as a smart answer to a slow January.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Intro02:10 Affiliate World Conference08:21 A Flurry Of Bankruptcies08:40 That Last Knockout Punch12:24 When Ego Takes Over17:52 The Winc Business Model20:12 Everyone Prefers Predictability23:53 What Blew Moiz’ Mind25:52 Back To Black30:10 Why Gift Cards Keep Giving

How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry.Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Intro03:57 What Would Moiz Do?05:45 The Surprising Black Friday Email Win08:56 Let’s Get Into The Stats13:40 Now We Can Play Mariah Carey17:29 SM Ad Spends In Numbers23:01 Why An Early Black Friday Works For DTC Business30:34 How Not To Harm Your Brand35:38 How To Think About Send Times48:16 How Facebook Thinks About Ads

The question Moiz gets asked all the time? When. When to hire? When to scale? When to get an agency on board? He’s got all these answers and more.Join Nik and Moiz as they get into conversation about when to get a Stripe discount, how to get the right agency, the right way, and Harry’s membership subscription model.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at:https://www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: https://www.twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Intro02:57 When To Email Stripe05:15 Why Nik Vets Customers10:20 Do Your Due Diligence14:14 Don’t Settle For Bottom Level Talent14:38 The Right Way To Hire An Agency18:03 When To Hire In Customer Service22:25 The Power Of Influencer Marketing27:58 Harry’s Subscription Service32:21 The Worst Part About Subscriptions