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S7 E5: The 2024 Presidential Campaign Site Showdown
Jan 31, 2024
This podcast episode breaks down the DTC Industry Report, analyzing advertising trends for 2024. They also compare the websites of Trump and Biden campaigns. Other topics include the impact of TikTok on the election, metrics for marketing success, deciding where to spend ad dollars, and the effectiveness of TV advertising.
36:13
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Quick takeaways
- DTC brands prioritize testing new advertising channels based on affordability and competitor success.
- TV advertising has a significant impact on customer acquisition, brand recall, and reaching new audiences for e-commerce brands.
Deep dives
The North Star Metric
The podcast episode explores the concept of the North Star metric for e-commerce businesses. The host discusses how different metrics, such as customer acquisition cost (CAC) and customer lifetime value (CLTV) or customer acquisition cost (CAC) or (MER), may be considered as the North Star metric depending on the type of business and its specific goals.
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