S7 E5: The 2024 Presidential Campaign Site Showdown

This week, Nik and Moiz are digging into the showdown between the Trump and Biden campaigns' websites, and how they're currently stacking up against each other.

Dive into the differences between the Trump and Biden campaigns' websites, with and how their landing page design and copy are critical to resonate with audience. The boys will also begin digging into Tatari's DTC Industry Report and breaking down some of their key takeaways, north star metrics, and the effectiveness of TV advertising and the impact of content in the upcoming election.

00:00:00 - Nick's Experience at the EPR Event

00:00:41 - Analyzing Ad Funnels and CRO Tips

00:01:19 - Comparing Trump and Biden Campaigns

00:07:23 - Text-Heavy Website: Trump's Ad Strategy

00:10:53 - Powerful Upsells and Checkout Strategies on Trump's Website

00:17:26 - The Impact of TikTok on the Presidential Election

00:20:42 - Decreased Web Traffic for Biden and Trump

00:22:23 - Insights from Nick Cannon's Campaign Report

00:23:06 - Choosing the Right Metric for Marketing Success

00:24:13 - Understanding Profit vs. Revenue Metrics

00:24:34 - How to Decide Where to Spend Ad Dollars

00:29:35 - The Majority Invest in Paid Social Media

00:30:55 - The Impact of TV Advertising

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

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