2min chapter

Limited Supply cover image

S7 E5: The 2024 Presidential Campaign Site Showdown

Limited Supply

CHAPTER

The Effectiveness of TV Advertising and Funding of a Report by Atari

The chapter explores the effectiveness of TV advertising and the challenges of measuring its impact compared to other forms of promotion. The speakers also discuss conducting holdout tests with Instagram ads and emphasize the financial investment and time required for TV advertising to determine effective creative.

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