Limited Supply S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz
25 snips
Jan 17, 2024 Former VP of Growth at BarkBox, Rob Schutz, discusses the challenges and successes of building the BarkBox brand, including early organic growth and leveraging social media. He also talks about the evolution of his new healthcare tech company, Ro, and his current endeavors in growth marketing consulting and domain acquisition.
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Episode notes
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Introduction
00:00 • 4min
Early Days of the Business, Organic Growth, and Competition with Living Social
03:43 • 3min
The Power of Email Marketing and Early Payment Processors
07:01 • 2min
Lessons Learned in the Deals Industry
08:59 • 18min
Running a Business for a Specific Segment and the Benefits of Tandem
26:56 • 4min
Customer Acquisition Cost and Growth Challenges
30:27 • 14min
Transitioning to a Highly Regulated Pharmacy
43:57 • 12min
Discussing Expensive Domains and Creative Deals
56:22 • 3min