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S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz
Jan 17, 2024
Former VP of Growth at BarkBox, Rob Schutz, discusses the challenges and successes of building the BarkBox brand, including early organic growth and leveraging social media. He also talks about the evolution of his new healthcare tech company, Ro, and his current endeavors in growth marketing consulting and domain acquisition.
58:44
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Quick takeaways
- Focus on what is already working instead of diversifying too early to maximize success with limited resources.
- Row had to overcome unique challenges in marketing due to regulations and had to gain the trust of platforms like Facebook and Google.
Deep dives
Focus on What is Working
When it comes to marketing, it is important to focus on what is already working instead of trying to diversify too early. Especially for early-stage companies with limited resources, it's better to double down on the channels that are showing success rather than spreading resources thin across multiple channels. By leaning into what is already effective, businesses can maximize their wins and make the most of their limited resources.
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