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14min chapter
S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz
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Customer Acquisition Cost and Growth Challenges
The speakers discuss the customer acquisition cost (CAC) for Barkbox, the challenges they faced in scaling their business, and the importance of diversifying marketing efforts. They touch upon their initial sourcing methods and the creation of their own treats and toys. They also question whether it's still possible to achieve Bark's level of success today.
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