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S7 E6: The Inside Scoop on DTC Growth Plans in 2024
Feb 7, 2024
Learn about the power of TV advertising for brands like Proactiv and MyPillow, the challenges of measuring TV ad success, harnessing UGC to cut ad costs, and the future of customer service with AI. Plus, discover Google's efforts to combat email spam, Apple's ad platform updates, and the potential of QR codes in retail.
43:22
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Quick takeaways
- TV advertising can be a powerful tool for skyrocketing brand fame and should be considered as part of a mixed media strategy.
- Utilizing user-generated content (UGC) in TV ads can effectively cut advertising costs.
Deep dives
Importance of Compliance with Email Guidelines
It is crucial for email marketers to adhere to the new enforcement guidelines to avoid email deliverability issues. Google has set requirements for bulk senders and will gradually increase rejection rates for non-compliant email traffic. Compliance includes implementing one-click unsubscribe in all commercial messages. Failure to comply can lead to blocked emails and potential negative impacts on businesses.
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