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Limited Supply

S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller

Mar 13, 2024
Learn how Postscript Co-Founder Alex Beller reveals SMS marketing secrets, discusses challenges in pricing and segmentation, predicts the future of SMS marketing, and explores the impact of investors on startups.
57:30

Episode guests

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Quick takeaways

  • Investors provide not just funding but crucial mentorship and strategic guidance for startups to succeed.
  • PostScript's cashback strategy boosts customer engagement and revenue by offering personalized incentives.

Deep dives

Investors' Role in Early Stage Companies

Investors play a crucial role in early stage companies by providing not just financial support but also mentorship and strategic guidance. While YC emphasizes that investors primarily offer funding, the reality is more nuanced. Investors can be categorized into bad investors who hinder progress, solid investors who provide support and resources when needed, and proactive investors who actively contribute to business growth. This distinction highlights the varying impact that investors can have on a startup's success.

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