17min chapter

Limited Supply cover image

S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller

Limited Supply

CHAPTER

Optimizing SMS Marketing Strategies

The chapter discusses the importance of clear product differentiation on websites, emphasizing the need for comparison charts to aid customer decision-making. It explores the value of added features like charging for responses and character limits in SMS marketing, comparing strategies to Apple's innovative approach. The conversation shifts to targeting enterprise brands, specialized tools, and the unique cost structure of PostScript in contrast to traditional SaaS models, addressing issues of scalability and human interaction in text messaging sales.

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