Alex Beller

Learn how Postscript Co-Founder Alex Beller reveals SMS marketing secrets, discusses challenges in pricing and segmentation, predicts the future of SMS marketing, and explores the impact of investors on startups.

Join Alex Beller, co-founder of Postscript and SMS marketing wizard, as he dives into the latest profitable tactics for e-commerce SMS strategies. He shares insights on transitioning email subscribers to SMS, using engaging promotions. Alex introduces High Tide, an app that turns social media followers into SMS subscribers. The conversation shifts to combining SMS and email for peak season success, and how AI tools can improve marketing efficiency. Plus, they explore the changing perspective on unsubscribes as part of retention strategies and the future of SMS pop-up tools.

In this engaging discussion, Alex Beller, a visionary from Postscript, dives into the dynamic world of SMS marketing. He shares insights on how SMS has evolved and its significant impact on e-commerce. The conversation touches on the challenges of competition in the sector and the promising future of messaging technology, particularly AI advancements. Alex emphasizes effective communication strategies, especially as businesses scale. He also highlights the importance of navigating legal challenges in marketing, making for a rich blend of information and expert advice.