Learn how Postscript Co-Founder Alex Beller reveals SMS marketing secrets, discusses challenges in pricing and segmentation, predicts the future of SMS marketing, and explores the impact of investors on startups.

Join Alex Beller, co-founder of Postscript and SMS marketing wizard, as he dives into the latest profitable tactics for e-commerce SMS strategies. He shares insights on transitioning email subscribers to SMS, using engaging promotions. Alex introduces High Tide, an app that turns social media followers into SMS subscribers. The conversation shifts to combining SMS and email for peak season success, and how AI tools can improve marketing efficiency. Plus, they explore the changing perspective on unsubscribes as part of retention strategies and the future of SMS pop-up tools.

In this discussion, Alex Beller, Co-founder and President of Postscript, shares his expertise in SMS marketing and AI applications. He highlights that SMS can outshine email in list growth and monetization. Alex warns against over-segmenting customers and stresses the importance of finding the right message frequency. He also emphasizes engaging content, like quizzes and games, to boost interaction. The conversation dives deep into metrics like Lifetime Value (LTV) and innovative retention strategies that foster brand loyalty and improve engagement.