OPERATORS E108: The SMS Kingpin
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Apr 18, 2025 In this engaging discussion, Alex Beller, a visionary from Postscript, dives into the dynamic world of SMS marketing. He shares insights on how SMS has evolved and its significant impact on e-commerce. The conversation touches on the challenges of competition in the sector and the promising future of messaging technology, particularly AI advancements. Alex emphasizes effective communication strategies, especially as businesses scale. He also highlights the importance of navigating legal challenges in marketing, making for a rich blend of information and expert advice.
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Focus Trumps Size in SMS
- Focus drives success in niche markets over generalist incumbents.
- Postscript outperforms big players like Klaviyo by dedicating all attention to SMS innovation.
Why SMS Messaging Is Expensive
- Most SMS costs flow to carriers who enforce fixed fees, making SMS expensive.
- Complex, static supply chains add layers of cost, limiting margin for SMS providers.
Efficient Meeting Habits
- Alex Beller describes their weekly exec meetings with written updates read ahead of time, improving meeting efficiency.
- He emphasizes frequent live calls for urgent issues rather than waiting for scheduled meetings to speed decision-making.