OPERATORS

E108: The SMS Kingpin

Apr 18, 2025

In this engaging discussion, Alex Beller, a visionary from Postscript, dives into the dynamic world of SMS marketing. He shares insights on how SMS has evolved and its significant impact on e-commerce. The conversation touches on the challenges of competition in the sector and the promising future of messaging technology, particularly AI advancements. Alex emphasizes effective communication strategies, especially as businesses scale. He also highlights the importance of navigating legal challenges in marketing, making for a rich blend of information and expert advice.

01:24:49

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Episode guests

Alex Beller

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Postscript's rise in SMS marketing highlights the importance of adapting to market trends and consumer needs in a changing landscape.

Building genuine relationships rather than focusing solely on transactions is key to fostering trust and securing long-term clients in sales.

The integration of AI, such as Infinity Testing, is revolutionizing SMS marketing by enabling brands to optimize messaging through data-driven insights.

Deep dives

The Evolution of Postscript

Postscript has developed into a leader in the SMS marketing space by focusing on mobile messaging when email engagement began to plateau. Founded by three friends who initially viewed their venture as a passive income opportunity, they quickly realized the high demand for text messaging solutions as they grew their business through Y Combinator. The company has witnessed a dramatic rise in customers and revenue, transitioning from a startup idea to a robust entity with over 15,000 clients. This success story illustrates the importance of recognizing market trends and adapting to consumer needs in a rapidly changing landscape.

Intro

2min

Navigating the Chaos of Daylight Savings Time

2min

Building Connections: The Art of Relationship-Based Sales

4min

The Impact of Founder Engagement on Business Deals

2min

Exploring the Landscape of SMS Business and Attribution

2min

From Side Project to Startup Success

14min

Maximizing Revenue Through SMS Marketing Strategies

2min

E-Commerce Evolution and SMS Marketing Insights

20min

The Importance of Communication and Effective Support

4min

10.

Navigating Growth Challenges

8min

11.

Navigating Profitability in SaaS

6min

12.

AI-Driven SMS Marketing Innovations

15min

13.

Navigating Legal Challenges in E-Commerce Marketing

3min

In this episode, Sean and Jason speak with Alex Beller from Postscript, discussing the evolution of SMS marketing, the competitive landscape, and the future of messaging technology. They explore the challenges and opportunities in the e-commerce space, particularly focusing on the role of AI and the importance of effective communication strategies as Postscript scales its operations.

00:00 Introduction

10:06 The Evolution of SMS Marketing

19:51 Navigating the Competitive Landscape

29:49 The Future of SMS and RCS Technology

39:55 Managing Growth and Communication in a Scaling Business

41:46 Navigating Asynchronous Communication

48:50 Effective Communication Strategies in Remote Teams

55:21 Hiring Challenges and Strategic Growth

01:00:10 Building a Sustainable SaaS Business

01:06:24 Leveraging AI for Marketing Efficiency

01:18:06 Advocating for E-commerce: The EIA Initiative

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Fulfil.io.

https://bit.ly/3pAp2vu

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

https://www.northbeam.io/

Postscript.

https://postscript.io/

Richpanel.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

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OPERATORS

E108: The SMS Kingpin

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Evolution of Postscript

Navigating Economic Challenges in E-commerce

Building Relationships for Long-term Success

The Impact of Legal Compliance in SMS Marketing

Leveraging AI for Incremental Growth

Remember Everything You Learn from Podcasts