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S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC
Feb 14, 2024
In this episode, America's favorite EBITDADDY and Nik discuss changes to Facebook creative targeting, affiliate marketing, and the potential obsolescence of Shopify due to TikTok shop. They also explore Nutribolt's deal with Bloom Nutrition and highlight fundraising and acquisition news in the DTC industry.
35:12
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Quick takeaways
- Social commerce platforms like Facebook Shops and TikTok Shops are posing a potential threat to Shopify's dominance in the e-commerce space.
- Combining retargeting and prospecting campaigns into a single campaign on Facebook has become a popular strategy for maximizing ad campaign efficiency.
Deep dives
The rise of social commerce and its impact on Shopify
The speaker discusses the emergence of social commerce as a native form of e-commerce in the US. Platforms like Facebook Shops and TikTok Shops are gaining traction and capturing a significant portion of sales, potentially taking away 5% to 40% of sales from Shopify. This shift towards social commerce poses a potential threat to Shopify's dominance in the e-commerce space.
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