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9min chapter
S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC
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The Rise of Social Commerce and Potential Threats to Shopify
This chapter explores the increasing transactions off the Shopify platform on social media platforms like TikTok, Facebook, and Instagram. It analyzes the impact of marketplace platforms and discusses the potential obsolescence of Shopify in the face of competition from Amazon, TikTok, and YouTube. The chapter also delves into the potential threat Facebook poses to Shopify's market share in the future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode