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S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC

Limited Supply

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The Value of First-Party Data and the Potential Changes for Shopify

This chapter explores the significance of first-party data on a Shopify site compared to Facebook and TikTok shops, discussing potential changes to the e-commerce ecosystem and the integration of sales. It also mentions a successful TikTok shop user in California who prioritizes their Shopify store less and introduces Postscript as a sponsor, highlighting their text messaging service.

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