Has iOS killed accurate metrics? Nik and Moiz talk Apple, open rates and more in this unfiltered conversation on all things E-commerce.Join them as they dig into what exactly has happened at Allbirds, offer some inside hacks on creating killer subject lines, and reveal one of e-commerce’s best-kept secrets when it comes to capturing SMS numbers.Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Intro02:06 Digging Into Honest Company Revenue09:22 TV Ads12:22 Why Infomercials Are Great14:44 Testing Android Vs iOS Open Rates21:33 The Only Email Trick That Works24:45 Creating A Sense of Urgency27:41 How To Get More SMS Data35:32 The Best Cart Product41:09 Monthly Business Metrics

Join Nik and Moiz for another no-holds barred conversation, getting into landing pages, Amazon Prime and more.The pair get the inside scoop on Amazon Prime, old school landing pages that tick all the boxes, and answer questions from their Twitter followers.Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Intro06:07 What Makes Moiz Angry09:48 Live Video For Your Shopofy Site14:16 Going After SMS WIth Clavio18:00 When Others Are Talking About You19:09 3 Types of Social Proof To Hit20:30 5 Questions To Optimize Your Landing Page27:59 Influencer Marketing28:52 The Right Way To Create Product Reviews41:26 Liquid Death

This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures.Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions.Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:0:00 Intro01:08 The Twitter Musk Debate05:10 Twitter’s Winners and Losers10:13 Setting Fire To Your Own Fortune12:23 The Trump Prediction16:54 The Absolute Worst19:01 Exposed26:53 Yelp For Influencers30:09 What Goes Down, Must Go Down?33:11 How To Win The Game

Nik and Moiz get into some of the hard truths facing DTC business,  In this no BS, straight talking episode.You’ll hear hot takes on why pre-orders are way better than wait lists, the easiest way you’ll ever make half a million dollars, and how elections impact ad sales on social channels.Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Intro02:01 The 2 Hardest Things To Sell Online05:04 Zero Cost Collabs10:16 Know Your Why14:51 Payment Tokens17:03 How To Make $500K The Easy Way24:18 The Devil Of ECommerce30:42 UTMs and Understanding Your Audience34:58 Facebook And The Election42:19 The Zapier Question

When you think of big brand investing, you think of Keith Rabois. He gives Nik and Moiz the inside scoop on his investing thesis.Keith Rabois is General Partner at Founders Fund and CEO at OpenStore, providing liquidity to Shopify merchants and integrating them into a decentralized department store.He gets into why he looks for quality and caliber when it comes to investing in founders, why extraordinary people lead to breakthroughs, and why the CEO is ultimately responsible for everything.Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Keith: LinkedIn: linkedin.com/in/keithFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 intro05:52 Just Enough Risk06:41 Keith Raboi’s Investment Thesis11:50 10 X Breakthroughs Start With Great People17:56 The CEO Role Broken Down22:20 Those Middle Of The Night Epiphanies30:41 Longtail Influencers33:54 Lessons Learned42:27 Always Looking For 10X Growth51:08 The Quick Fire Round

Nik and Moiz are back. Welcome to the season 2 premiere. Another no-holds-barred look at DTC with spicy takes and absolutely zero PR BS.The pair get into Instagram VS Tik Tok for user experience, interest rates, and fresh new health brand Lemme, from Kourtney Kardashian.They also announce the competition winners from last season, who will get a personal Zoom call with Nik and Moiz.Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliNik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps00:00 Intro02:14 The Blind Leading The Blind05:09 What People Forget About Insta10:20 The $30 Million Dollar Question17:58 2 Minutes On Instagram Vs TikTok19:01 The Kardashians Get Into Vitamins25:07 The Billion Dollar Worse Case Scenario29:51 Jumping Into Aggregators35:09 Zero Means Zero46:07 Stop Chasing Losses

In this season finale, Nik and Moiz serve up some spicy takes on why Figma isn’t the democratic design tool it claims to be and so much more.Join the pair as they get into Adobe’s acquisition of Figma, why Shopify’s Harley Finkelstein made them question everything they knew, and why today is the ideal time to quit your day job and start an ecommerce business.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliNik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

In part 2 of Nik and Moiz’ interview with Harley, President of Shopify, the trio get into the weeds of Shopify’s business model.Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives.Nik and Moiz also interrogate Harley with a quick fire round of questions.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Follow Harley:LinkedIn: linkedin.com/in/harleyfTwitter: twitter.com/harleyfCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliNik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Welcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge.Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners on Shopify’s functionality.Plus you’ll hear why strong partnerships are still a huge priority, how democratizing the entrepreneurial journey was just the start, and where Shopify’s ambitions are taking them.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Follow Harley:LinkedIn: linkedin.com/in/harleyfTwitter: twitter.com/harleyfCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:0:00 Intro4:18 Harley's Lesson From Law School8:32 The Antithesis of Entrepreneurship12:25 Build a Business16:21 The Cost of Failure19:29 The Key to Shopify35:30 Public Forum Feedback44:42 The Risk of Over Complication52:24 Opinionated Software57:29 Shopify is a Bullet TrainNik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes.Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1.You’ll also hear real life examples from brands Nik has worked with or been impressed by, why scaling a brand has never been easier, and how to leverage content to create FOMO.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali0:00 Intro6:04 You're a 1 But You're Spending Like a 106:45 The Mop Mentality7:42 Price Isn't Always The Metric8:32 Not Everyone Is Going To Love You9:00 Content That Creates Experiences9:55 How Jolie Did It Differently11:15 The Blur Factor12:32 Nik's Sustainable Growth Tactics18:50 Exploring Non Traditional RoutesNik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com