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S6 E3: The Best Hacks to Build Brand Awareness
Nov 22, 2023
Topics discussed include creating products for charitable causes, an app that donates money from receipts, the power of network effects in Shopify apps, the intersection of retail and media at Showfields, Google's pricing transparency initiative impact, the impact of Black Friday on shopping habits, generating brand awareness for small brands, utilizing third-party retailers for marketing success, the importance of a welcome flow in e-commerce, the power of organic marketing, and top Black Friday deals and earnings.
59:17
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Quick takeaways
- Create organic content on social media platforms to boost brand visibility.
- Stay updated on Google's pricing transparency initiative to mitigate potential negative impacts on sales.
Deep dives
Opportunities for Small Brands to Generate Brand Awareness
1. Create organic content on platforms like Reels, TikTok, and YouTube shorts.
2. Collaborate with other brands for insert swaps in packages and email campaigns.
3. Host in-person events to generate content and engage with customers.
4. Reach out to media outlets with compelling pitches for potential coverage.
5. Sync inventory with online marketplaces for increased visibility.
6. Run contests or promotions with attractive prizes to incentivize customer engagement.
7. Create educational content that deep dives into product ingredients or features.
8. Explore the possibility of turning the brand into a media property for advertising opportunities.
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