Limited Supply S6 E3: The Best Hacks to Build Brand Awareness
33 snips
Nov 22, 2023 Topics discussed include creating products for charitable causes, an app that donates money from receipts, the power of network effects in Shopify apps, the intersection of retail and media at Showfields, Google's pricing transparency initiative impact, the impact of Black Friday on shopping habits, generating brand awareness for small brands, utilizing third-party retailers for marketing success, the importance of a welcome flow in e-commerce, the power of organic marketing, and top Black Friday deals and earnings.
AI Snips
Chapters
Transcript
Episode notes
Receipt-Based Giving Idea
- Nik imagined an app that aggregates charitable micro-donations from receipts across brands and retailers.
- He likened it to Box Tops but for DTC brands, letting consumers donate small pooled amounts to vetted charities.
Make Charity Choices Verifiable
- Do vet charities independently and let customers choose where pooled micro-donations go.
- Do structure brand contributions so donations are meaningful and tax-efficient.
Network Effects Make The Idea Sticky
- A single cross-brand app can build a powerful network effect by aggregating tiny donations from many merchants.
- That shared