Limited Supply

What happens to your debt when you’re a DTC brand and your bank collapses? Nik and Moiz offer their unique analysis of the Silicon Valley Bank turmoil.They also dig into what went down at SXSW, and discuss alleged insider trading at a major pharmaceutical company.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali

Is eCommerce fundraising dead? Nik and Moiz get into who’s raising money and the names to watch.They also discuss Warby Parker’s earning report, who the real future winners in eCommerce are going to be, and how to warm up those email lists.You’ll also hear about Jugnoo, the mobility as a service platform and Klaviyo’s new feature.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali

Want to look amateur? Leave your Facebook ad comments unmonitored.This week Nik and Moiz dig into why Facebook moderation is making this the hardest task on the planet, how Starbucks is leveraging its loyalty programme like an unsecured loan, and what’s going on over at Shopify.Plus you’ll hear why Moiz take a look at Facebook earnings and how much you’re worth to the company.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali

This is a special one. Nik and Moiz are joined by their good friend, Mary Berry, CEO and Founder of The Cosmos Labs.Mary was in on the ground floor of manufacturing Moiz’ deodorant brand and has a natural gift for choosing products that are going to fly. She’s also an avid collector of Chanel handbags.Nik and Moiz get into conversation with Mary about why building the right working culture is essential for employee loyalty, how to successfully audit materials and reduce waste, plus why clients who know exactly what they need are her favorites.You’ll also hear why facial care manufacturing provides the best margins and why knowing the price of glycerin is way more important than knowing how much milk costs.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali

Dependency on one channel is a DTC company’s greatest strength…and greatest weakness.Find out how Nik and Moiz are thinking about organic growth and buying in audiences.Fresh from The Whalies, Nik and Moiz dive into conversation about growing DTC businesses from five to six figures, how Agile is leveraging in-App data to retarget customers, and how to set up a responsive feedback loop for customers.Plus, you’ll hear a super practical customer retention tip from Nik, that you’ll be able to put into practice right away.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali

Nik and Moiz come to you live from The Whalies.This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award.But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Intro01:19 And That’s How You Get $2b In Debt06:00 Run The Promotion10:27 A Call For DTC Founders To Face Facts11:23 Switch Off Emotions15:21 What Got Fucked Up23:01 Brands Versus Products31:10 Are You Even A Real Business If You’ve Never Been Sued?33:19 Finding The Sweet Spot48:51 The Question Of Non-Traditional

How did an eCommerce website design business go from bootstrapped to success story?Nik and Moiz are fans of Envato - find out why.In this week’s episode Nik and Moiz talk wrestling with one of their heroes, a loophole that could matchfund your startup up to $250k, and where exactly all your credit card fees go to.Join them as they prepare for The Whalies in Austin and get into Nik’s new recruitment strategy.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali

When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss.Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:01:03 - Intro05:37 - Nik's experience with direct mail08:07 - PostPilot performance analysis02:36 - Costco and Kimberly-Clark just in time operations05:32 - Native's just time inventory07:50 - Costco10:38 - Reselling on Amazon14:22 - BulbHead26:05 - Flextape26:54 - ChatGPT28:57 - Outro

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop.Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedFollow Ty:LinkedIn: linkedin.com/in/ty-haney-a4b1561aCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Introduction04:07 Normalizing Hard Things05:14 High Stakes06:13 The Shift To Female Fitness09:02 Building The Uniform13:11 Finding Joy In A Scrappy Startup16:10 Baked In Excellence19:54 Zigging When Others Zag20:42 Budget Real Talk23:17 Incentivizing Mobile Customers28:11 The Online Sales Breakdown33:22 Sticky Customers, Shifting Perspectives35:27 The Paid Channel Flywheel40:06 Three Strategies For Growth45:53 Kudos From Moiz46:28 How Quick Is Too Quick?50:20 Slow And Steady As A Strategy53:02 Shopping The AI Way01:03:44 Building Superfans Through Apps01:09:07 Helping CBD Not To Suck01:14:00 Creating A Mobile Model For Ads

Want to launch but unclear on your product choice? Nik and Moiz have some sound advice.The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz: