From spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode.Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping.You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a similar strategy.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Intro 0:00 Cutting Edge Campaign Finance 01:58 Are You Out of Coconut And Vanilla? 4:10 From Facebook’s Biggest to Smallest Customer 10:54 Trading Down 15:06 Cashing In On The Stimulus Check 16:34 How Influencers Are Destroying Traditional DTC 32:52 Netflix’ Next Play: 37:52 The Inherent Racism of Consumer Shopping 44:49 The Illusion of a Free iPhone 50:18 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go.Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Intro: 0:00 What Companies Get Wrong About Repeat Purchase Rates: 3:33 Growth and Marketing Spend: 6:17 Getting Your P&L House in Order: 14:41 Hyper Tactical Retargeting: 24:45 Crushing It With Culture: 31:03 The Cease And Desist Story: 33:34 To Discount or Not? 38:55 What Coupon Code? 41:37 The Shout Out: 48:37 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Why is procurement like your Indian mom? Nik and Moiz dive into this, and all the DTC topics that matter, in this latest episode.How do you scale from an idea to an investment-ready business? Nik and Moiz answer one of their most frequently asked questions, offer four listeners the chance to have a 1:1, and get into why Moiz likes brands who build in public.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Introduction: 0:00 Get A Question Answered With Nik And Moiz: 01:57 Let’s Talk Allbirds’ Numbers: 04:17 Three Things New Brands Need To Do: 17:22 Why Building in Public is Great For Business: 24:27 What Everyone’s Looking For: 24:59 The Quiet Launch: 29:58 Why Procurement is Like Your Indian Mom: 33:03 Why Nik Loves Moscot: 44:52 Why Moiz Loves Sanzo: 46:00 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What will the future of Advertising look like? Join Nik and Moiz, as they go through the timeline of Advertising to unravel how it all started and where it is heading, plus some exclusive insights on how a multinational company has changed the culture of television through Ads forever.Tune in and get straight into it. All the action items you need without the fluff marketers and gurus often carry with it, this is the unfiltered DTC marketing conversation you want to be a part of. Nik and Moiz warm up talking about Apple’s vision for Ads, before opening their case studies on Ben Horowitz and Allie Webb, and also sharing their own ideas on business opportunities no one is looking at right now.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Rate our podcast: https://ratethispodcast.com/limitedsupplyCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Intro: (00:00) Apple DSP: (00:38) How Apple is thinking of Advertising: (06:40) P&G's influence in Soap Operas: (09:30) Infomercials and other channels brands should try: (09:56) Nik's case study on Allie Webb, president of Canopy: (14:09) Ben Horowitz's take on running a company during hard times: (19:03) Building businesses in a high regulated environment: (21:34) Thoughts of new business opportunities: (26:35) Brands Nik & Moiz love (and why they love them): (30:18) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What happens when your company’s race car runs out of gas before it hits the finish line? In this episode, Nik and Moiz lift the veil on what happens when a business goes bankrupt, as well as their advice on managing debt and payment terms. Join Nik and Moiz as they dig right into their takes on DTC bankruptcies and hacks to manage company debt. On the flipside of that coin, the pair dives into overvalued startups, as well as the latest news on Klayvio and Shopify.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:(00:00) - Intro(02:48) - Bankruptcies and DTC(07:00) - Nik’s Investment in House(10:29) - Managing Debt and Payment Terms(13:44) - Overvalued Startups(18:49) - How is Valuation Determined?(21:10) - Shopify’s investment in Klayvio(28:25) - Coming up Next Week / OutroNik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you raise cash for your brand when you’re facing headwinds? In this epic episode Nik and Moiz provide the solution, plus some non-direct response marketing tactics.Join the pair as they get straight into it. All action, no fluff, this is the unfiltered DTC marketing conversation you want to be a part of. They kick off talking cashflow, before opening the books on Facebook and Spotify’s latest performance reports, and digging into IPOs.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Intro (00:00) How to Drum Up Cash (1:00) Shopify And Facebook Earnings (16:10) From iPhone to Shopify (23:01) Personalization Gold Standard (27:24) Has Insta Called it Wrong? (30:52) But TikTok Hasn’t (34:19) Biggest Benefit of Going Public (40:42) Outside Of The Box Marketing (45:05) Your Daily Metrics (51:34) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you choose the right credit card for your business? Nik and Moiz have strong opinions on this and more in this no fluff, no PR deep dive into DTC.Nik and Moiz get straight into comparing the best deals on the market when it comes to eCommerce credit cards. You’ll also hear the truth around sales tax and the need for reform, and buying with Prime.You’ll also hear why the pair believe you should negotiate at every step, and why TikTok is eating Snap for lunch.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Intro (00:00) Nik’s Credit Card Take (01:17) The Sales Tax Black Hole (11:19) The Truth About Prime Pricing (18:19) Nik’s Life Lessons From Moiz (20:18) Is Jeff Bezos a Genius? (26:30) Snap Slow (26:56) The Biggest Waste of Money In The World (29:58) Personalized Help Desks (46:36) The Best Post Purchase Email (51:39) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you choose a DTC brand to buy? Ask Nik Sharma, he rejected 3 before landing on Long Wknd. Nik and Moiz kick off with the NYC Grow Conference. From hosting the most successful after-party, to guests who totally bombed on panel discussions. The pair get into why PR filtered-conversations are the worst, and why aircon should be top of the organizer’s list.You’ll also hear the story of how Nik acquired Long Wknd, which brands did well over Prime Day, and how to get your DTC company ready for next year’s event.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast here: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:Timestamps: Intro: 00:00 Grow NYC: 1:36 Nik’s Brand Latest: 11:11 Bootstrapping a Business: 29:52 Let’s Talk Prime:31:09 Diaper Talk: 32:27 The Prime/Shopify Collab: 44:41 Let’s Talk Stripe: 50:42 Don’t Hire a Branding Agency: 54:56 Why Moiz Hates Pringles: 56:17 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

From bootstrapping a startup to selling an eight-figure business. Come and join the no BS, no PR conversation.Join Nik Sharma and Moiz Ali for the first episode of their new podcast. They quickly get  into the weeds of DTC marketing. From Facebook ads, tapping into your Gen Z audience, and the big landing page wins.These DTC pros introduce their business models, how they scaled their brands, and sold one for  $10,000,000, and why Kim Kardashian is the buyer persona you need.The only DTC podcast that cuts through the OR fluff and gets straight to what’s really happening. Join Nik and Moiz every week with a brand new guest, for unfiltered conversation.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast here: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:Timestamps: Introduction: 00:00 Horrible Customer Service: 05:27 Landing Page Inside Track: 15:27 The Birth of Sharma Brands 18:21 The Moiz Story 20:06 Creating a Safe Space for CEOs: 30:14 Pumping The Ad Dollars: 36:05 The Craziest Pitch Ever? 42:48 Classic Founder Mistake 51:50 The Common Theme Of Broken Businesses: 57:03 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com