Limited Supply

This podcast episode dives into the world of credit card rewards in e-commerce and offers strategies for maximizing savings. They also analyze the Klaviyo IPO and its valuation, revenue, and growth. Discussion includes cash back vs. points, Klaviyo's marketing expenses, and their unique segmentation in the e-commerce industry.

The podcast discusses topics such as managing paid media for high ticket items, scaling a brand into the millions, improving landing page metrics, and understanding cannibalization. They also talk about hiring new employees, the benefits of a banking line of credit, and the importance of CPA and ROAS. Additionally, they cover targeting the wrong audience, handling customer feedback and returns.

Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) discuss the ins and outs of TV advertising, including targeting strategies, creative approach, debunking myths about TV ad costs, the impact of celebrity content, rise of DTC brand integrations, and effective TV advertising strategies.

Amazon's blacklisting of Bloom Nutrition turns out to be not as bad as expected. Utopia Bedding, a Pakistani-owned brand, becomes a top seller on Amazon, leading to existential crisis for the hosts. The purchase of Hostess by Smuckers may mean the end of healthy snacks. The podcast also touches on TV advertising, jealousy in success, and the dynamics of fundraising and retail in the business world.

Learn about the key rules for running native ads and the individualized nature of paid social media strategies. Understand the importance of setting up a funnel to track metrics for successful Facebook ads. Discover effective strategies for comment moderation on Facebook ads and gaining social proof. Explore the significance of outsourcing creative work and building a brand through effective marketing strategies.

Explore the hidden world of infomercials and their potential for brand validation. Get tips for creating a high-converting landing page, including buy now, pay later options. Discover the valuable lessons from working with affiliates and determining their cut. Learn about the strategies of affiliate marketing, utilizing influencer partnerships, and leveraging affiliates as investors for growth. Uncover the untapped potential of infomercials in direct-to-consumer brands. Find out the benefits of hiring former sports legends for endorsements. Understand the importance of landing pages and optimizing them for customer engagement and conversion.

The podcast covers topics such as the effectiveness of Pinterest ads, the changing D2C landscape, the impact of AI in advertising, metrics tracked for brands, boost in conversion rates from TV ads, and managing headcount and post-purchase upsells in e-commerce businesses.

In this podcast, the hosts discuss the potential impact of iOS 14.5 on e-commerce and the challenges it poses. They also delve into the rise and fall of Allbirds, explore the struggles and successes of apparel brands, and debate the longevity of brands in the fashion industry. The speakers discuss their approach to investing in businesses and tease upcoming episodes.

Discover the best Black Friday strategies for DTC brands as two morons share their valuable advice. Topics include bundling products, optimizing landing pages, and effective SMS and email marketing. Explore surprising findings about Black Friday products and top Shopify stores. Learn strategies for running successful Black Friday and Cyber Monday sales, the importance of participating, and diversifying marketing strategies. Dive into measurement and advertising on TV platforms, product merchandising strategies, enticing bundles, and using landing pages. Lastly, learn about the significance of providing clear shipping information to customers.

The boys are back in town, and this season, they’re spicing things up a bit. This time around, Nik and Moiz are tackling all the biggest questions you have from their time in D2C, and giving you a few pointers from their biggest takeaways. In this ep, Moiz is dishing on his greatest lessons in manufacturing with his time at Native Deodorant—from the Chinese manufacturers who make American facilities look like dog shit to the contractual terms you should be looking out for before signing.Plus, the guys dish on what kind of inventory your business should be stocking and explain why you should be aiming for 3 to 4 turns of inventory per year. And stay tuned as they dive into the world of 3PLs, and discuss the importance of having a solid line of communication with any CEO.Tatari has turned TV advertising into digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising- giving marketers a competitive edge and clear way forward. https://www.tatari.tv/brandsCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJAnd if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.Follow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali