Limited Supply

S5 E11: Everything You Need to Know About Launching Your E-Commerce Business

Oct 18, 2023

Learn the essential elements needed to launch an e-commerce brand, including product messaging, tech stack, and components of a successful brand launch. Find out about post-purchase order tracking options and strategies for testing product market fit. Discover the importance of negotiating payment terms and enhancing the customer experience. Explore funding purchase orders and opportunities for wholesale and direct-to-consumer sales.

46:05

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Podcast summary created with Snipd AI

Quick takeaways

Visiting your manufacturer and 3PL can provide valuable insights for improving your business.

Focus on key pillars such as marketing, operations, customer experience, wholesale, and finance when launching a brand.

Enhance customer experience through attention to unboxing, customer service, and post-purchase surveys.

Deep dives

Building Relationships with Manufacturers and 3PLs

To understand your product better and identify potential inefficiencies, it is important to visit your manufacturer and 3PL. Putting boots on the ground allows you to gain valuable insights and make necessary changes to your business.

Starting with Marketing: Building a Site that Converts

00:52

Nostra: Boosting site speed for increased conversions

00:34

The Importance of Post Purchase Surveys and a Clever Incentive Trick

00:53

Introduction

2min

Launching a New Brand in E-commerce

13min

Options for Post Purchase Order Tracking in E-Commerce

2min

Launching an e-commerce business

10min

Negotiating Payment Terms and Customer Experience

11min

Starting an E-Commerce Business and Testing Product Market Fit

2min

Funding Purchase Orders and the Next Big Opportunity

5min

Hold on to your butts. Cause this ep’s unleashing all of the best tips and tricks any founder launching their e-commerce brand must know.

Nik and Moiz are sharing their insights about exactly what your tech stack should look like, why strong product messaging is the #1 thing your brand should focus on, and what the five essential components of launching any brand should include.

And don’t think they’re skimping out shipping or teaching you how to choose the right 3PL company. If you’re doing it through a Google search or social media ads, STOP WHAT YOU’RE DOING RIGHT NOW. And tune in now because the guys are gonna talk you through exactly what to do next.

Just remember to fill out the survey at the end of this podcast and leave us your shirt size.

00:01:53 - The Five Pillars of Brand Launch Success

00:03:36 - How to Build a High-Converting Website

00:05:01 - Building a Strong Organic Social Presence

00:10:42 - Avoid the Mistake of Custom Website Development

00:14:34 - Launching a Brand: Order Tracking

00:18:52 - Optimizing Your Site for Customer Acquisition

00:20:52 - Designing Products with Shipping Costs in Mind

00:26:36 - Negotiating Discounts and Payment Terms

00:28:34 - Enhancing Customer Experience: Unboxing vs. Marketing

00:35:46 - Optimizing Credit Cards and Finance

00:37:25 - How to Start a Business with Minimal Investment

00:38:47 - Choosing Between Wholesale and Direct-to-Consumer

00:41:59 - How to Reach $5K a Day with Unique Selling Propositions

Smart operators know that actively managing cash flow is a real unlock to increase profits.

Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

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Limited Supply

S5 E11: Everything You Need to Know About Launching Your E-Commerce Business

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Building Relationships with Manufacturers and 3PLs

Key Pillars of Launching a Brand

Importance of Customer Experience

Considerations for Wholesale

Challenges and Tips for Launching a Brand

Starting with Marketing: Building a Site that Converts

Nostra: Boosting site speed for increased conversions

The Importance of Post Purchase Surveys and a Clever Incentive Trick

Remember Everything You Learn from Podcasts