S6 E1: The 8 Key Elements to Building a Winning DTC Team (Live from Marketingland)

4 snips

Nov 8, 2023

Mr. Sharma, an expert in building a winning DTC team, shares his secrets in a live episode. They discuss Amazon Prime Day and speculate on brands creating their own shopping days. They also explore the struggles of Amazon aggregators and give tips for effective landing pages. And they touch on the importance of fast delivery and navigating Walmart as a premium brand.

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Introduction

00:00 • 2min

History, Acquisitions, and Revenue of Edgwell

01:55 • 2min

Building a Winning Team: Hiring, Hard Work, and Growth Mindset

04:16 • 7min

Building a Strong DTC Team and October Prime Day Success

11:25 • 15min

The Landing Page Roast: Building Effective Landing Pages

26:10 • 7min

Using Shipping Names as Marketing Tools

33:25 • 8min

Do you have the right formula for creating an elite-level e-commerce team?

Mr. Sharma certainly thinks he does—and he’s spilling his top secrets to building a winning DTC team in this special live episode from Marketingland 2023.

The guys also dive into the latest stats from October’s Amazon Prime Day, pontificating on when other brands will start to create e-commerce shopping days of their own. *Fingers crossed* we can expect Chewy’s “April Drool’s Day” or Walgreens’ “Drug Deal a Day” to drop any day now.

Plus, what’s up with the recent string of Amazon aggregator failures? Are the growing struggles of rollup businesses in the e-commerce space a bad omen of things to come?

And later, Nik and Moiz share their top tips for building an effective landing page before jumping into a live audience Q&A session.

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00:00:00 - Polarizing Segment: Guess That Company

00:03:37 - The Key to Success: Winning Teams

00:07:14 - The Power of Creativity in Marketing

00:12:31 - October Prime Day Sees Huge Growth in Sales

00:16:03 - When Will Retail Giants Launch Their Own Shopping Day?

00:18:47 - The Rise and Fall of Amazon Amazon Aggregators

00:26:43 - The Three Purposes of Landing Pages

00:32:04 - The Importance of Fast Delivery in E-commerce

00:35:27 - Navigating Walmart as a Premium Brand

00:38:31 - Affirm Tests Buy with Prime on Amazon and D2C Sites

00:40:25 - Start with Website Innovation, Not Amazon

00:42:46 - Join the Second Best Podcast

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali