

S5 E12: Smash Black Friday & Cyber Monday with These Quick and Dirty Tips
12 snips Oct 25, 2023
Discover strategies for maximizing Black Friday and Cyber Monday sales, including email marketing, postcards, and bundling. Learn about the impact of TikTok on e-commerce and the importance of engaging existing customers, activating influencers, and leveraging social media platforms. Explore tips for personalized Black Friday marketing and winning back churned customers. Gain insights into optimal email frequency and utilizing affiliates for Black Friday. This season finale is jam-packed with valuable information!
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Black Friday Sales Data Insights
- On Black Friday weekend, stores saw a 3.3x sales increase and a 3x increase in orders compared to normal days.
- Average order value (AOV) increased only about 10%, less than expected for heavy bundling and discount events.
Show Discounts To All Visitors
- Always show the Black Friday discount clearly on your entire website during the event.
- Don’t limit the discount just to email-link visitors; everyone should see the deal to boost conversions.
Auto-Apply Free Gifts
- Auto-apply free gifts with purchase to prevent customer frustration from forgotten codes.
- For percentage discounts, auto-apply is preferable but some shoppers enjoy applying codes themselves.