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Limited Supply

S5 E12: Smash Black Friday & Cyber Monday with These Quick and Dirty Tips

Oct 25, 2023
Discover strategies for maximizing Black Friday and Cyber Monday sales, including email marketing, postcards, and bundling. Learn about the impact of TikTok on e-commerce and the importance of engaging existing customers, activating influencers, and leveraging social media platforms. Explore tips for personalized Black Friday marketing and winning back churned customers. Gain insights into optimal email frequency and utilizing affiliates for Black Friday. This season finale is jam-packed with valuable information!
56:41

Podcast summary created with Snipd AI

Quick takeaways

  • Email marketing plays a significant role in driving customer engagement and sales during Black Friday and Cyber Monday.
  • Increased advertising spending on platforms such as Facebook, Google, and Pinterest reflects the heightened competition and investment in digital marketing during this important shopping period.

Deep dives

Black Friday, Cyber Monday Sales Data

During the Black Friday, Cyber Monday weekend, the 10,000 stores analyzed saw a significant increase in revenue, orders, and average order value (AOV). Revenue per day went from $7,000 in the 90-day period before to $23,000 during the four-day weekend. Orders increased from 75 per day to 227 per day, and AOV saw a rise from $93 to $101. The 3X increase in revenue and orders, along with a 10% increase in AOV, were notable trends during this period.

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