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5min chapter
S5 E12: Smash Black Friday & Cyber Monday with These Quick and Dirty Tips
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Challenges in B2B Communication and Retaining Subscribers
The chapter explores the difficulties faced by B2B companies in product communication and retaining subscribers in a subscription-only business model. Strategies for effectively targeting churned customers and encouraging them to resubscribe are discussed, with HelloFresh's winback emails and app notifications as an example.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode