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S6 E4: Cyber Weekend’s Biggest Winners and Losers
Nov 29, 2023
Podcast discusses the success of Cyber Weekend sales, highlighting the performances of Shopify, Klaviyo, and Stripe. They delve into various topics such as unique marketing tactics, return on ad spend, and personal shopping experiences. The hosts also share their favorite conferences and reflect on sales pitches and Black Friday expectations.
31:31
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Quick takeaways
- Shopify recorded $4.1 billion in sales on Black Friday, raising questions about their need for Stripe's services.
- Black Friday marketing lacked innovation, with missed opportunities for brands to utilize different advertising spaces.
Deep dives
Winners of Black Friday: Shopify, Clavio, Stripe
Shopify emerged as a major winner on Black Friday, recording $4.1 billion in sales, a 22% increase compared to last year. Clavio and Stripe also experienced success, with no downtime reported on either platform. Clavio introduced 24/7 support for the Black Friday weekend, while Stripe showcased a live sales dashboard that reached $14.4 billion from Black Friday to Cyber Monday. Shopify's significant sales volume raises questions about whether they need Stripe's services, considering the potential revenue they could retain if they built their own payment system.
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