S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand

38 snips

Jan 3, 2024

The hosts discuss the pitfalls of certain SaaS platforms and share their thoughts on nightmare returns. They also delve into the challenges of organic growth and the risks associated with apparel brands. Additionally, they explore marketing strategies for lifestyle brands, including FOMO and influencer collaborations.

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Introduction

00:00 • 2min

Reflecting on the Early Days and Discussing Vocational Schools

01:32 • 17min

Balancing Customer Service and Complaints

18:12 • 8min

Critiquing Narvara's Pricing

26:30 • 7min

Dislike for Word-Count Charging Businesses and Creative Marketing Tactics for Highly Regulated Brands

33:33 • 4min

Creative Inspiration on TikTok and Challenges of Regulated Industries

37:42 • 2min

Tandem's Branded Credit Card System and Starting a Direct-to-Consumer Brand

39:29 • 1min

Challenges of Organic Posting

40:57 • 13min

Marketing Strategies for Lifestyle Brands

53:57 • 12min

You’ve got questions. They’ve got answers.

Nik and Moiz are dipping into the Slack channel again to answer your biggest DTC questions. And they’re not holding anything back this go-round.

Which SaaS platforms are, *pardon our French*, complete sh@#, and which ones are worth your time?

The guys break down exactly what you should be looking for when considering a software service and which red flags should leave you running like the plague. Nik and Moiz aren't afraid to name names, so yeah… Our lawyers are gonna love this one.

Return a purchase once, shame on me. Return a purchase twice, ok, we’ll let it slide. Return a purchase thrice? You’re only getting away with this if you’re one of our best customers. The guys pontificate on how best to handle nightmare returns—what should be your limit, how should you be thinking about customer service, and what does any of this have to do with a thwarted terrorist attack on Margaret Thatcher?

And stay tuned because later, the guys talk some more crap about SaaS (we’re gunning for you, ERPs) before explaining the difficulty of organic growth. How much should you invest in organic before leaping into paid? And why are apparel brands so risky? Can capitalizing on FOMO and image perception help these brands capture more top-of-funnel leads?

Tune in for that, and much, much more!

00:04:41 - Commonly Pitched SaaS Companies in E-commerce

00:14:10 - Overpriced Influencer Platforms: No Value

00:16:59 - Balancing Customer Service and Experience

00:25:09 - Overpriced Software: The Rip-Offs

00:29:12 - The Process of Creating a New Scent for Native Deodorant

00:38:03 - Organic Posting vs. Paid Ads for DTC Brands

00:44:35 - The Future of Websites in E-commerce

00:46:42 - TikTok Shop vs. Facebook's E-commerce

00:51:27 - Marketing Lifestyle and Apparel Brands

00:56:28 - How Collabs Make Your Brand Relevant

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

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