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S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand
Jan 3, 2024
The hosts discuss the pitfalls of certain SaaS platforms and share their thoughts on nightmare returns. They also delve into the challenges of organic growth and the risks associated with apparel brands. Additionally, they explore marketing strategies for lifestyle brands, including FOMO and influencer collaborations.
01:06:04
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Quick takeaways
- Paid advertising offers faster growth and scalability for D2C brands, but it's important to research and test campaigns for effective ROI.
- Overcoming marketing restrictions in highly regulated industries requires creative strategies, such as focusing on product categories with fewer restrictions and using content-based marketing.
Deep dives
Organic posting vs. paid ads for a new D2C brand
When starting a direct-to-consumer brand from scratch, organic posting may not be the most effective strategy in the beginning. Building a following and attracting sales through organic posting takes time and effort, especially when no one knows about your brand. It could take months to see significant results. However, if resources are limited, organic posting can still be pursued by leveraging platforms like Instagram, Facebook, and Reddit communities to engage potential customers. Paid ads, on the other hand, offer the potential for faster growth and scaling. It is advisable to try paid advertising early on to see if it can drive significant sales. While organic posting can still be done alongside paid ads, paid advertising should be explored to identify its potential for scaling the business. Consider hiring someone specialized in paid advertising if resources allow. This will ensure effective management and optimization of paid campaigns for better results.
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