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S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand

Limited Supply

CHAPTER

Tandem's Branded Credit Card System and Starting a Direct-to-Consumer Brand

This chapter explores the introduction of Tandem, a platform that democratizes access to branded credit card systems for Shopify brands, providing benefits such as lower processing fees and increased customer loyalty. The discussion also touches on the decision-making process for starting a direct-to-consumer brand, comparing organic posting with paid ads and addressing limited resources.

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