12min chapter

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S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand

Limited Supply

CHAPTER

Marketing Strategies for Lifestyle Brands

The hosts explore various marketing approaches for lifestyle brands, including emphasizing the premium nature of the product, leveraging influencers and collaborations, creating FOMO, and targeting the right audience. They discuss successful examples from brands like Siegelman stable, Sporty and Rich, All Birds, and Patagonia.

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