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Limited Supply

S7 E10: This Simple Hack Produces a 78% Better ROAS

Mar 6, 2024
Discover the power of Facebook catalog ads for DTC brands and learn why Klaviyo's dominance may be waning. Uncover the top subscription barriers, the Thrasio bankruptcy, and the PostScript CashBack alternative. Dive into email marketing challenges, negotiating with content platforms, and strategies for business optimization.
52:56

Podcast summary created with Snipd AI

Quick takeaways

  • Effective storytelling boosts subscription rates by 50%, emphasizing product benefits.
  • Facebook catalog ads yield 78% better ROAS for brands with diverse SKUs.

Deep dives

Transforming Article Traffic into Subscriptions

Article traffic was successfully converted into product page visits, resulting in a remarkable 50% subscription rate for the company. Customers weren't merely signing up, but were purchasing and reordering products, solidifying a strong subscription revenue stream. Emphasizing storytelling around product usage and benefits proved instrumental in driving subscriptions.

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